Write Your Book And Be The Expert

June 29th, 2007 by Bob Burnham

One of the greatest benefits of writing a book is that you position yourself as the expert. Most people I talk to have no idea about how to become the expert because most have never really thought about it.

When I ask people how they could become an expert in their field of work most are left without an answer. When I press them a little more for a response most think that it might be through training and a certifying board that regulates experts in any given field,

When I tell them that they can be an expert by first declaring themselves as one and second reinforcing their expert hood by writing a book some will just not believe that it is that easy.

You see in most industries you can position yourself quite quickly as the expert if you do a few very simple things. There is in most cases no certifying board of experts or a God that sanction you as the one for expert hood.

Why is this so important to you? Because once you position yourself as the expert your world will explode with new opportunities. You see most people will seek out and pay more money to people who they perceive as being the expert.

So rather than you having to chase down customers the table will be turned and the customers will seek you out for your expertise. The nice thing about the customers who seek you out for your expertise is that they will pay you more money and be a better customer in general because they know the value of good advice.

I remember years ago in my industry of fire and flood restoration a new fellow came out of the woodwork and declared himself the expert. Well about 50 % of the people in my industry took the stand of who is this guy to declare himself the expert? The other 50% took him at face value and believed he was the expert.

Well to make a long story short here it is 12 years later and he is making about 4 million dollars a year as the expert in my industry. He declared himself the expert and was positioned to attract the high paying clients that wanted his expertise. The miracle of stories like this is that it is easier than almost anyone thinks.

I will be writing about all the different tips and strategies you can use to position yourself as the expert over the next few emails. I will also be talking about eliminating any excuses you may have that rear there ugly head in your own mind. I am sincere when I say if I can do it you can to and I‘m going to show you how.

If you have friends or business associates that would like to substantially explode their income please forward on this article and have them opt-in to my mailing list.

Committed To Your Expert Success

Interested in self-publishing?  Take a moment to answer the following questions:

• Are you an expert in your field and want to use your published book as a marketing tool to enhance your career?

• Are you an author that is passionate about the content in your book and need 100% creative control?

• Do you want to make more money per book sold than you would working with a major publisher?

• Do you own the rights to republish public domain content?

• Do you, or your company, need to develop publications specifically for your current customers?  For example, manuals, training guides, etc…

If your answer to any of the above questions is yes, then you need to consider self-publishing.

Self-publishing is a viable, profitable, and respected means of getting your book into the hands of your customers. 

Here are three powerful reasons to becoming a self-published author, and why you should consider it for your book:

1. Self publishing enables you to publish any type of content. 

Whether you want to write an autobiography, a training manual, or your favorite vegetarian recipes the sky is the limit.  Traditional publishers will only accept books that have a very wide and mass market appeal, but that doesn’t mean that there aren’t thousands of people looking for material just like yours.  Self-publishing can make it happen. 

2. Self-publishing gives you 100% creative control over your book. 

Often, traditional publishers don’t give authors final say on the cover, title, or even final edits of the copy.  For many authors, this simply isn’t acceptable and traditional publishing becomes an endless process of frustration.  Conversely, it is this complete control over the content that makes some authors nervous.  Not to worry, there are many experts that can guide a new author to how to create a bestselling cover, book layout, and even editing.  The important thing to remember is that as a self-published author, you have the final say.

3. Self-publishing is also a highly lucrative means of publishing. 

Not only do you make significantly more money per book than you will with a traditional publisher, you don’t have to pay your literary agent 15% of your earnings.  AND because you can get your book out to market much faster than traditional publishing, it can take up to two years to see your book on bookstore shelves, self-publishing means you can start making your millions much sooner.

Publishing and profiting from your own book is only limited by your imagination. Create a dream life from writing, self publishing and promoting your own book. It is easier than most people think.