Writing A Book Is A Great Retirement Plan

June 25th, 2008 by Bob Burnham

One of the best things I like about coaching my students is how pumped up I get teaching the exciting opportunities we can all have by writing and publishing our own books.

Why do I get so pumped? Because every time I teach a call like the one we had this past Tuesday on continuity programs I get more excited hearing myself talk about all the great  opportunities we all have with our books.

Now I know many of you reading this article are no where near ready to retire yet and in fact one of the reasons I wrote my book with my coauthor Jeff McCallum is the fact that I never want to retire. So why the retirement talk?

Because in my last coaching call I gave many examples of how you can monetize your books information into having your customers paying you a monthly fee without having to do monthly work. So if you are getting money monthly for work you have done in the past isn’t that just like having a retirement income? You bet it is.

One student saw how easy it would be to get 100 people from her list to pay a monthly fee of $47.00 per month by setting up three, one hour support group tele calls for the information she has written about in her soon to be released book. Do the math! That’s $4,700.00 per month for three hours work.

What if she decides to set up four groups like this and maybe one is a little more expensive at $97.00 per month? Three groups bringing in $4,700.00 per month and the last one bringing in $9,700.00 per month makes a total of $23,800.00 per month and she would still only be working by telephone a total of 4 hours per week.

We talked about many of the possible ways of  having your customers opt in to a monthly continuity plan all relating to the information in your book including:

Newsletters
Membership sites
Coaching programs
Consulting
Certifications sites
Interview website

Actually when we started brainstorming the issue they realized it was endless and could be done with pretty well any niche or topic.

Does it take a little bit of set up work? Yes but with the right help even that is not a big issue. There is no better return on investment in anything else on this planet as writing & publishing your own book and that continues to make me jump out of bed each and every morning.