Goals + Accountability = Success

March 20th, 2012 by Bob Burnham

Now is the time to think about what we accomplished last year and set new goals.

Many people seem to do the same things day in and day out because that’s what they’ve always done. But if we set reasonable goals and make ourselves accountable, we can really start making quantum leaps in our lives.

If you pick even one to three reasonable goals you believe you can achieve this year, your life will start moving forward. If you don’t set goals, your life will stay the same.  Here are some tips:

  • It’s important to have the accountability quotient, but it’s also important to make your goal reasonable. If you commit to something that you think is unreasonable, you’re already setting yourself up for failure. If your goal is reasonable and accountable, then your life can’t help but change in positive ways.  This applies to that book you’ve been meaning to write. Take a step today that will take you further toward your goal.
  • Goals become realities when you have an accountability partner or expert or mentor – someone to keep you on track. If you know that daily you’ll be getting a phone call asking about the steps you took the previous day, you will not disappoint! Book mentors not only keep you on track, they also have all sorts of ideas to shape your work and get it out there in the world so you can make money from your expertise, instead of simply the $2 to $4 revenue from the book itself. You could spend 10 years and a lot of money, time and struggle searching for these answers, or you can find what you need in one place with Expert Author Publishing programs.
  • Many people hesitate, asking: "What if I make a mistake?" Even if you pursue the wrong goal, the fact that you’ve achieved this goal shows you can achieve any goal you desire, so go ahead and write your goals down and follow through on them.
  • Be specific. Give each goal a definite date for completion. If it’s not written down, it’s not going to get done. Put your list of goals where you can see them every day.

The whole idea of smaller goals and accountability is akin to building a building – it happens one brick at time – there is no other way. Each goal you complete builds your confidence so you can reach for even bigger dreams.

Marketing Misconceptions

March 6th, 2012 by Bob Burnham

Here are some common misconceptions about marketing: 

  • "My market is everyone." When you’re speaking to everybody, you attract nobody. If you niche down your audience to a particular group, whether it’s 35 to 55 year old women, or 50 to 60 year old men, they will resonate with your message, your message will become clearer, AND you’ll be able to find out where they are.
  • "If I niche, I’m leaving people out and cutting profits." Not only are you not cutting down your market, you’re absolutely expanding it. Many authors want to cast a wide net but this is one of the worst things you can do. You end up cutting almost everybody out because the message gets so diluted. You want to hone your message to one particular group who will say, "That’s for me."
  • "It’s easier to blanket the media with my message." Marketing to your niche is more effective and not as costly, while marketing to everybody is costly and not as efficient.
    For example, if you run an ad in a newspaper with a circulation of 60,000, there might be 100 of those reading the newspaper who want to know about knitting. However, if you take out an ad in a knitting newspaper or magazine,
    those people will be interested in knitting. The circulation will be less, but you’ll also be paying much less for your targeted market.

  • "I feel bad leaving anybody out." You are not cutting people out, you are actually serving the people who need you in a deeper, fuller, better way.

Here are 3 key steps to define your ideal client:

  1. Define: Male or female, local or worldwide, age range, are they parents, do they have jobs or are they entrepreneurs, what do they value in life?
  2. Clarify: What is their struggle?
  3. Solve: What is the transformation you can provide for them?