Say you want your book to look a certain way and you’re willing to pay for it. Here are some things to consider:

  • Done right, you cannot tell a print-on-demand book from a traditionally printed book. If you do pay more for embossing, you’re still making $2 to $4 on your book just like every other author (even if they’re published by a major publisher). Are these embellishments really worth it?
  • A bookstore is the worst place to sell your book. Many writers think getting into a bookstore is the key to selling their book, but unless somebody knows about you and they are heading to a bookstore specifically to purchase your book, chances are your book is not going to be noticed – fancy deluxe cover or not.
  • Many writers are still in the old mindset of having their books printed and stored. Print on demand is so much easier and smarter. Plus, with more people getting content downloaded to iPads and Kindles, you won’t need as many physical books.
  • The advantages to print on demand are that you don’t have to print and stock a huge amount of books. If you arrange print on demand properly, you stay available everywhere, in tens of thousands of online bookstore computer systems all over the world. It’s economical because your book is only printed when it’s sold. Everywhere you speak or talk about your book throughout the world, your book will be available. Any bookstore will find it on their computer and order it for your readers.
  • Remember also you’ll be on Amazon – so you won’t have to ship the book yourself.
  • When you publish through Expert Author Publishing, you can order 100 or 150 print-on-demand books when you have a speaking engagement (and the more you order, the cheaper it is per book).
  • Ultimately, even if you have a vision of your book that’s unique and beautiful and costly, you can still publish that version when you’re making more money on your book down the line.

Self-publishing can be a daunting and confusing process. Next week I’ll reveal more insider tips to help you publish your book the smart, easy and economical way.

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