I had a recent conversation with a publisher who has a gigantic warehouse where he stores the books he prints for his authors. (One author ordered 30,000 books!) We chatted for a while, and even though we have different approaches to self-publishing (I believe print-on-demand books are the easiest, cheapest and smartest way to publish), we both agreed on many points:

  • There is no need to print hundreds or thousands of books and then find a place to store them. When you publish your book with print on demand, a bookstore can look it up on their computer, and if they don’t carry it, they will order it for you. If any bookstore finds they are getting more and more orders for a certain book, they will start stocking it because it’s worthwhile having it in their bookstore for their customers.
  • Writing the book seems to be the easiest part of the publishing process for many people. I have authors who say to me, “I love writing, but I won’t do any promoting or marketing.” The bottom line is it’s essential to promote your book. No one else can do it as well as you can.
  • The absolute smartest way to succeed with your non-fiction book is to get out there and speak. Live speaking, where potential readers get to see you and meet you is the best exposure. You can also be a guest on radio shows, advertise your talks with social networking, and speak any way you can – on You Tube, on tele-seminars or on other people’s stages or online offerings.
  • The major publishers, unless you are a huge name, really aren’t doing much to help promote books, and they don’t offer much (sometimes nothing) in the way of a publicity budget. Honestly, you’ll find that no matter what, you still have to promote your own book, but the good news is that’s the best way to sell products and programs based on your book.
  • Even someone like Wayne Dyer travels and speaks and does publicity for every book he writes. Of course he’s got a name and his books have outstanding content, but publishers also know that Wayne Dyer is going to promote his books. Any publisher would jump at the chance of publishing Dyer because he’s a good promoter and an excellent speaker.

Smart authors know that print on demand and live speaking are two of the best and most economical ways of getting known, selling books and selling the products and programs that come from your book. It’s an absolute winning formula for success.

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