Book Titles That Sell

June 19th, 2012

One of my clients called me from South Carolina, so excited that his book is finished. I asked him, “What’s the title?” He said “I Survived.”

“Wow, you survived. What did you survive—car accident, cancer, divorce?”

He said, “No, I survived depression.”

“Then why don’t you title your book How I Survived Depression, 7 Simple Secrets to Happiness and Bliss?”

People are looking for books on depression and they’re not searching for “I survived” hoping a book on depression pops up.

Quite often now people are using search engines like Google to search terms, but they also search online bookstores using keyword phrases. So if they are searching for a book on depression, most likely they will be searching for the word “depression.”

I spoke with another client who told me he was searching Amazon looking for a book on how to write screenplays. He put in the search box “How to write a screenplay” and the very first book that came up had the title How to Write a Screenplay. I asked him if he bought the book and he said yes. I told him, “That author is probably doing very well.”

If you can get your keywords in your title, it makes it simple for everybody. You want to have a hooky title to grab potential readers by the eyeballs. Remember, you only have 10 or 20 second to hook them in, and it’s incumbent upon you to do that, because if they don’t buy your book, they lose out on your information and you lose out on the sale.

The other part of titling is the subtitle. This should reveal the transformation or the results your reader will get from your book, also known as “the promise.” For my book, the subtitle is How to Make a Six Figure Income by Writing and Publishing Your Own Book.

Whatever your promise is, put it in the subtitle. If you can put keywords in there, all the better, because right now, as you’re reading this, people are searching for your book. Make it easy for them. Use keywords in your title and subtitle.

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