Who’s Your Mentor?

July 31st, 2012 by Bob Burnham

As you know if you’ve been reading this newsletter, there have been several Expert Author Publishing Amazon best-seller campaigns in the last several weeks that have been really successful, and we’re going to be doing a best-seller campaign for Lisa on the first day of her event. This is causing so much excitement on the Sassy campus, especially for the 27 Sassies whose real-life stories of how Lisa’s formula worked for them (including mine) are in the book.

I have an insider’s view, being a member Lisa’s Sales and Authenticity Mastermind Group, also known as the Sassy Mastermind. The special Sassy Forum we get to partake in is abuzz with excitement and anticipation for the unveiling of their mentor’s book.

Lisa Sasevich’s business went from $130,000 per year in 2008 to $4 million in 2011. She’s earned $10 million in the last 36 months using the exact same formula she outlines for you in this book.

For me, this all comes down to the importance of working with a good mentor, and we all need good mentors. Mentorship can shave years off your success, with insider’s tips and strategies that save you time, effort, aggravation and money. Isn’t it time you said “yes” to success?

My own business expanded exponentially when I became a Sassy, and the same thing can happen to you when you sign up for my own Expert Author Publishing Mastermind and discover how writing the right book as an expert and marketing it the smart way can transform your business.

Don’t Write The Wrong Book!

July 17th, 2012 by Bob Burnham

Coaches, Speakers, Entrepreneurs, Consultants, you don’t want to just write any book, you want to write a book that explains your methods, that’s totally congruent with your business and that will attract people you can serve in a deeper way. These people will want to take your information further.

Any book or memoir about what’s happened in your childhood cannot become your main focus, what you really need is a 3, 5 or 7-step system. Preferably you will want to give that system an acronym or something distinctive to really OWN IT. The idea is to make your book the only place where readers can get that information.

Whether it’s 3, 5 or 7 steps, your clients will not be able to get it anywhere else because it’s YOUR system. This means your competition becomes irrelevant.

Here are 5 tips to writing a successful book:

  1. Don’t give everything away. Give valuable steps, but be sure to save enough content-rich information for when readers pursue you, become clients and sign up for the products or programs that are an extension of your 3, 5 or 7 steps.
  2. You do want to showcase your personality, with your own personal stories of how you came up with this method because this helps your “know, like and trust factor.” It’s so valuable to resonate with your reader, but do not get too bogged down in your personal story.
  3. Strike the right tone. You don’t want to come off as lecturing. Although you’re the authority, strive more for “I’ve been there too and this is how I rose above it.” In other words, be “relate-able.”
  4. Include a call to action in your book. Have an offer or free gift to invite your readers to take it to the next step. Tell them how to get a free gift off your website, or how to have a session with you. It’s important to have a mechanism in place to get their email contact information.
  5. Before, during and after you write your book, always be cognizant of collecting testimonials. At one of the workshops I do regularly, someone will come up to one of my authors and say, “Oh I read your book, it helped me so much with [fill in the blank]. Thank you.” And the author will say, “You’re welcome.”

They just missed a perfect opportunity. The person is right there with love ready to give them a testimonial. So when you get a compliment, don’t be too shy to ask for the testimonial. 99.9% of people will say yes.

Remember too, that if that person has their own book or business, they are getting name recognition from their testimonial in your book, on your website and other marketing materials.

Follow these guidelines and you’ll be well on your way to making a business out of your book.

As an Amazon Best Selling Author, you will enjoy 5 immensely important benefits:

  1. Credibility and Exposure—Your book and your name are publicized, making it easier for readers to find you!
  2. #1 Best Seller Bragging Rights—You’ll be able to add the “#1 Amazon Best Seller” designation to later editions of your book.
  3. Professional Success and More Money—#1 Best Selling Authors tend to attract better, higher-paying and more seriously invested clients.
  4. Increased Speaking Gigs—You’ll have more opportunities to speak at lucrative and prestigious events because you gain entry as the author of a #1 Best Seller.
  5. Better Than A Book Party—An Amazon Best Seller campaign is a much better investment than having a book signing party. While the party is fun, if you were to apply the cost to a campaign, you’d gain speaking engagements and better clients who will invest in your book and the programs and products that come from your book.

We’ve got quite a success story to share with Marina Dufort’s book. Marina Mermaid, as she is known, had a bestseller campaign last week and here are the results for Aromatherapy Secrets for Wellness:

The book made #1 in the Aromatherapy category
#1 in Disorders and Diseases
#1 in Chronic Pain
#1 in Stress

On the day of the campaign, the book hit #3 in overall book sales for Amazon.ca (Amazon Canada) and #9 in overall book sales the following day.

Marina’s book surpassed even Steve Jobs’ biography and The Hunger Games!

Aromatherapy Secrets for Wellness also made the list of Movers and Shakers . . . Even the day following the launch, Marina took the #5 spot in Movers and Shakers and made the list of the biggest gainers in book sales ranked over the past 24 hours.