I help writers achieve their dreams and share their knowledge by teaching them how to become expert authors through my workshops and classes. I have just added a comprehensive Mastermind to help writers with their books. By giving them the “how” they can make money by signing up clients to programs based on information contained in their books. My methods are so sound that if you have a quality non-fiction book and you follow my formula, you will get results.

Most writers struggle and are disappointed when they finally finish their book and there is no money at the end of the rainbow. I tell them their life-changing journey has just begun.

In my previous article, I gave you some reasons why money is important to writers. In this article, I give you more reasons and concrete ways you can adjust your thoughts and change your prosperity quotient.

1. Money is an idea backed by confidence. How much confidence do you have in your book? How much are you willing to put yourself out there, back up your ideas and show your true face to the world? Is saying you don’t care about money really a copout? 
2. Getting out there with your book or having programs based on your book allows you to change other people’s lives.
3. More exposure brings more relationships into your life, along with the satisfaction of becoming a mentor and sharing your knowledge. 
4. Many writers hide behind their computers. Money gives you access to more resources. You get to know more people and more places, giving you more ideas and points of view for your writing.

If you do have limiting beliefs about money, what can you do about it?

1. Admit it, then see if you can trace it back to where you heard it. Dad? Mom? What did they say? How’s that working for them? Did their belief come from fear?
2. Realize you’re going to have to learn the art of faith and trust–trusting yourself, your book, the power of positive thinking and the process of life itself.
3. Determine if you are more afraid of success than failure.
4. Write down the ways success would change your life. 
5. Realize that most people fear change–period.  Any kind of change (even success).
6. Accept that success can mean tough decisions and growing pains, but the rewards include knowing that you did everything you could to live up to your potential.

Yes, you CAN make money from your book.  Curious? Go to www.ExpertAuthorPublishing.com and see how we can help you launch your new career.

I hold workshops and seminars on becoming an expert author, as well as Masterminds teaching authors like you how to parlay non-fiction books into profitable programs so you can share your expertise with the world. Realistically, most authors will not get rich from selling their books alone–many end up receiving as little as $2 per book, or make $100 for the entire life of one book. 

At times, I’ve gotten someone in my class who looks down their nose and says, "I don’t care about money."

If you don’t care about money, it won’t care about you.

Money is merely a by-product of giving value to your audience. No value, no money. If you give value, you won’t be able to avoid making money. Have you noticed that many of the wealthiest people in the world have given the most value to society from what they do? From Oprah (who has helped millions transform their lives) to Bill Gates (transforming the way we process information), to Warren Buffet (who has created thousands of millionaires by helping them invest their money) this holds true, as long as you ASK for the money. It is a universal law that if you give value you will have money, so if I hear anyone say they don’t care about money they are also saying, "I don’t care about giving value to my readers."

In addition, if you care about your ideas enough to want to share them with the world, you’re going to want to care about money or you won’t be able to fulfill your mission.

Here are some other compelling reasons why it’s not just okay to care about money if you are a writer, but vitally important:

1. You need to publicize your book. Publicity, from websites with functioning search engine capabilities to draw people to your site, to other effective advertising, costs money. Even "free" publicity such as speaking engagements, social media marketing, writing ezine articles, gathering testimonials and making connections for affiliate partners takes time. Time is money. If you’re just scraping by or working two jobs to pay for your writing habit, you’re not going to have the time to get your book into your ideal reader’s hands. 
2. Money means freedom–freedom to publicize your book and time to write.
3. Money is simply a measuring gauge of how you’re doing (with a lot of societal, religious and emotional baggage attached to it). As you make more money, it can become a pretty fun yardstick.

In my next article, I’ll give you more reasons you should care about money and some solutions to lubricate a stuck money mindset.

Yes, you CAN make money from your book.  Curious? Go to www.ExpertAuthorPublishing.com and see how we can help you launch your new career.

There has been a lot of excitement at Expert Author Publishing lately. I held a successful All-day Workshop on March 6, which I am excited to tell you all about in this blog post. I also received terrific news from one of our authors, which I will also fill you in on.

The photo above was taken at my March 6 “Write and Publish Your Own Book in 40 Days” All-day Workshop. A great group of soon-to-be published authors attended and they were excited and ready to learn the tools they need to get their books published and into the hands of readers. A huge draw of this particular workshop was our special guest speaker, Nina Telpoukhovskaia.

You might recall from an earlier blog post that Nina is one of our Amazon Best-selling Authors. She is a true inspiration and role model for our aspiring authors, and it was a pleasure to have her speak to us about her accomplishments. Nina started her talk by explaining how she went about setting up an Amazon Best Seller Campaign. This information was very valuable for the workshop attendees, coming from a woman whose book hit #1 in the “Sales and Selling” category on Amazon’s Canada site!

Nina has also experienced success beyond selling copies of her book. One thing I always stress at my workshops is that becoming a published author can open doors in your life and career that you never imagined. Nina is a perfect example of this! She spoke to the workshop attendees about using her published (and best-selling) author status to receive spectacular job offers. Since publishing her book, Nina has positioned herself as a true expert in her field. Thanks to being set apart from others who do the same work she does, she was offered a very coveted marketing job with the 2010 Winter Olympics! Talk about prestige building upon prestige. What makes her story even more amazing is that Nina came from Russia only a few years ago. She couldn’t even speak English. To go from that point to having a best-selling book in Canada is truly amazing and inspirational.

Before I wrap up my discussion of how the workshop went, I did want to tell you another success story from one of our authors. Marco Longley, the author of The Ultimate Hot Tub and Pool $ales Book: Discover How To Double Your Sales in 7 Days, has achieved quite a bit of recognition after he became a published author. His book has already shipped to over ten different countries! What’s more, he just let us know that he has booked an event as a keynote speaker that will pay $4,000. With other speaking enquiries already in from Dubai and the United Kingdom, Marco is well on his way to achieving a tremendous future with his book and his status as a published author.

Our authors are certainly inspiring, and it was terrific to hear from them about their progress at the workshop on March 6. Keep an eye out for two books that we will be publishing soon: a book on Spiritual Chemistry and another about how to make an extra $150 in tips per night than the average waitress. We are ecstatic that so many of our authors are choosing to take that next step to get their books published, and we wish them all the best!

This past month, I had the terrific opportunity of visiting a former student of mine at Coles Bookstore for her book signing. Alice Maryniuk published her long-awaited book Thinking For a Change: Transforming your life by transforming your thoughts early in 2010 and has already started a successful marketing campaign for it.

Alice is among a growing number of my students who have gone on to publish their books through my publishing branch, Profits Publishing. She had us format her manuscript while she outsourced her cover design. The end result was a beautiful book that is now in the hands of readers and is now working for her.

Alice was incredibly gracious to grant us a video interview during her book signing. Watch it and discover what she has learned about improving her own life by becoming a published author!

Publishing her own book has already done wonderful things for Alice—after only a month! As she explains in the video, our guidance and encouragement at Expert Author Publishing as both teachers and publishers helped her to believe that she really could finish her book and reap the rewards of doing so. Her business has improved along with her sense of accomplishment. Great things are happening for Alice, and we couldn’t be happier for her!

Now it’s time for you to finally experience all of the miraculous changes that becoming a published author can bring about in your own life! Imagine yourself in the video, signing your book at a local bookstore. We can’t wait for you to fill Alice’s shoes and become the next published author from our Profits Publishing branch! If Alice’s interview wasn’t motivation enough, I know that our workbook, “How to Write, Publish & Make Money With Your Book,” will point you in the right direction. Get the workbook now at http://www.expertauthorpublishing.com/write_publish_make_money.html and start changing your life for the better!

We all appreciate having role models in our lives. It is inspiring to see someone else achieve a goal that we have been aspiring to or have been struggling with.

Do you aspire to become a published author? Do you want to start enjoying the prestige and credibility that writing your own book will give you? Would you appreciate the prestige and boom in business that being a Best Selling Author will provide?

Meet your newest two role models in the Expert Author Publishing family! Both Nina Telpoukhovskaia and Karen Joy Hall have recently achieved the illustrious rank of Amazon Best Selling Author! These are both former students of mine who took what they learned in my class and made it work for them. Below are screenshots of their rise to the top!

The first Amazon screen shot is Nina Telpoukhovskaia

Amazon.ca Dec 1, 2009 # 1
Bestsellers in Sales & Selling
Any Category > Books > Professional & Technical > Business Management > Marketing & Sales > Sales & Selling (Updated hourly)

The second Amazon screen shot is Karen Joy Hall

Amazon.ca Sept 29, 2009 # 1
Bestsellers in Books
Any Category > Books > Law > Business > Labor & Employment
The most popular items in Labor & Employment. Updated hourly.

Imagine what being an Amazon Best Selling Author can do for you … I personally have found it to be a useful distinction with my own business. When you reach the end of this post, you will see that my signature line includes information about my own #1 Best Selling Book. Nina and Karen can both claim the same thing now! That little line of text provides your customers with trust in you and your business. If plenty others have considered your book (and ultimately your knowledge) to be worth purchasing, then you must have something good to say!

If you don’t write and publish your book, you will never have that extra marketing tool of claiming that you are a #1 Amazon Best Selling Author. Now that you are aware of the prestige it can bring to you and your business, why not go ahead and write that book? Nina and Karen are finally experiencing the life-changing benefits that writing a book can bring about. Find out for yourself!

Nina led a very successful Amazon Best Seller campaign. Find out how she did it! I am having Nina speak at my next All-day Workshop on March 6, 2010. Anyone that would like to join us is absolutely welcome and I would love to see you there. There are only 22 spots left as of this blog post so don’t wait – Get Your Seat Now! http://www.expertauthorpublishing.com/classes-seminars/

Regards,
Bob Burnham
Author of the #1 Amazon Best Seller:
101 Reasons Why You Must Write A Book: How To Make A Six Figure Income By Writing & Publishing Your Own Book

1. Stand Out In A Crowded or Competitive Market Place
In any tough economic or competitive climate it can be very hard to stand out in a crowded market place. Many of the advertising methods that worked not even that long ago are now bringing little or no results. Many service professionals, coaches, sales people, consultants, entrepreneurs, authors and speakers are in the dubious spot of being the seller in a buyers market and often end up taking on work they either don’t want or is not that profitable. It can be a vicious cycle of feast or famine depending on market conditions.

2. Becoming an Author Gets More and Better Paying Clients
Can you imagine what it would be like to have your clients chasing you down for your expertise and not because you are the cheapest? How nice would that be? More and better paying clients are the dream of most service professionals, coaches, entrepreneurs etc.

3. Published Authors Have a Higher Regard in their Markets
My coauthor, Jeff, and I have had our worlds changed by writing and publishing our own book. It is the quickest way on earth to gain instant credibility, celebrity and expert status. People hold you in higher esteem as an author giving you a substantial marketing edge against any competition you may have.

4. Brings the World to Your Doorstep
Once you are the author of a book there are all sorts of ways to get yourself in front of your target market and start attracting your perfect customers all on auto pilot. As an author with a book and website you now have the world at your doorstep ready to do business with you.

Frankly I don’t understand why more people don’t take advantage of this fabulous opportunity. Need Encouragement and Guidance

Have you ever wanted to work less hours or maybe even part time but just couldn’t make it financially on part time wages? Well I’ve got a secret how anyone who has authored a book can make full time wages for part time work.

The secret is Continuing Education which is available at many post secondary schools and colleges in most cities and towns throughout North America or for that matter in most cities world wide.

Take the information from your book and make it into a 3 hour course and teach it at the local continuing education schools in your city. The continuing education schools are always looking for new instructors and courses and your book and course could be just what they are looking for.

Many of the schools will pay you 40 or 50 % subcontracting wages and this can work out very financially rewarding for 3 hours work. I have had as many as 35 students per class at $59.00 per student which works out to $1,032.50 for 3 hours work.

But wait it gets even better. You can potentially sell as many as 20 books to your class adding another few hundred dollars. Some may ask for further consulting or coaching. Are you getting the idea yet how profitable a 3 hour class can be for you?

Between all the different backend services and products available to your students you could very well have a $1,000.00 to even a $10,000.00 night. Not bad for a part time job.

Your students will love you because you are the expert! You will even start getting referrals which are another valuable source for your income.

I want to tell you one secret about why most authors are broke and then another secret on how you as an author can be rich

Secret # 1 Poor authors think you make money from Royalties by selling your books in book stores.

Well the sad truth on this one is that you have to sell a lot of books to make any money with a $1.00 or $2.00 royalty per book. Poor authors also don’t realize that book stores are a lousy place to sell books.

Secret # 2 Rich authors know how to use their book as a customer generating magnet so they can sell their other products that can have profit margins of 60, 80 or even higher percentages. Rich authors know the profit from one coaching client can be higher than selling 5000 books in some cases.

I am amazed more and more each week how profitable writing, publishing and selling your information can be. Of course not all topics are created equal but if you pick a topic that can truly help your customer you will most certainly do extremely well.

Wasn’t it Zig Ziglar who said if you help enough people get what they want you will get what you want?

I recently taught a class of eager students wanting to write their books. One girl worked as a cocktail waitress and was able to on average make over $500.00 per night in tips.

Most of her coworkers usually made about $100.00 per night in tips. Of course she quickly saw the value in writing a book that showed waiters and waitresses how to increase their income by as much as 5 times.

During the class she attended she realized that by writing a book and positioning herself as the expert her information would be of great value to not only the waiters and waitresses but also the business owners that employed them.

Think about it! You can only get more tips by giving better service and I think every business owner that employs waiters and waitresses would want better service for their customers.

So how is my student going to make a ton of money? In addition to selling her books to attract more customers she can sell high profit information products such as DVD’s, home study programs, coaching, workshops or seminars showing waiters, waitresses and business owners how to dramatically increase their net profits.

I know being both a business owner and author I am always on the look out for ways to increase my profits.

In most cases your information products can bring in 60 to 80 % or even higher profits. There are not too many businesses that make that kind of profit especially when you consider the low cost to get into the information marketing business.

Making money from royalties for most authors is not a very financially rewarding career.
If you don’t start to make money with your book it can get pretty lonely. This is where too many authors go wrong.

Don’t let that last statement depress you because your chance of making money with your book if you package and sell the information from your book in different ways brings up your odds of financial success exponentially. If you break your book into CD’s Seminars, DVD’s Consulting and a number of other ways that many of us like to consume information then you can turn a not so profitable book into a cash generating machine.

I always take a poll in the classes that I teach to see how many read books. Obviously in my classes most are book readers. Then I ask how many buy Audio CD’s? Still quit a number put up their hands. Next it is seminars and a number of hands go up as well. Then of course I ask how many take classes and everyone has to put up their hand for that.

I then use the example that we have 25 people in this class who all paid $59.00 for a 3 hour class. This quickly calculates out to $1,475.00 for 3 hours work which doesn’t even count other moneys that may come from coaching, consulting and other information I could sell the students.

I remind them at this point that this is mostly the information in my book sold to them in different ways of consumption. It would take quit a few books at even a $2.00 per book royalty to bring in the same amount of money from the class and other back end products I may sell.

They quickly see what I am talking about. My students are always a good example of how insatiable we can be for getting more and more good information. Many of them, myself included spend thousands of dollars per year and will continue doing so.

Even after you give your readers or clients every bit of information you have they will still want more and that is why you will always be in demand. As Martha Stewart says “It’s a beautiful thing”

In business terms the internet is still a baby but in internet terms it is a lifetime old. Much has changed on the internet over its short life but I must say that without a doubt it is still one on the greatest opportunities for anyone to stake out a claim on the internet.

The internet is still the Wild, Wild West and you must get your virtual real estate plot now. The internet is still growing and evolving by leaps and bounds each day and will continue for decades to come.

Where else can you reach so many targeted customers, still extremely cost effective and get all this with the click of a mouse? The sooner you get on board with a website the better.

You must have a website for your book and you must have both your book and website pages titled with words that will make it easy for your targeted customers to find you. If you make it easy for your customers to find you; you also make it easier for yourself to sell books and make money.

One of my students a few weeks ago told me in class that he was looking for some information on how to write a screen play. He went to the search engines and quickly found a book entitled ‘How to Write a Screen Play’ He said it was exactly what he was looking for and bought the book.

It doesn’t get much easier than that and I’m sure that author will make money for years to come.

You will be taking a very big gamble as an author by not taking your spot on the net. Don’t risk not being able to be found. Set up your website today!