Don’t Risk Not Being A Published Author

Are you willing to risk the fact you don’t have a book as a business card in today’s tough economy? I mean we have not seen the likes of this type of economy since the great depression and there are a lot of business people really feeling the competitive pinch.

Gain Instant Credibility, Celebrity & Expert Status

If you are a service professional, coach, sales person, consultant, entrepreneur, author or speaker you can easily blow your competition away with a book. You gain instant credibility, celebrity and expert status the minute you publish a book.

I have seen this phenomenon in my own life and also in the many clients I have taught to write and publish their own book. You quickly and easily start to attract more and better paying clients. It’s the best kept marketing secret on the planet.

Attract More Customers

It doesn’t seem like that long ago I use to have to go out and chase clients and compete with some of my competitors on price. Not any more! Now I have customers that come to me and pay a premium because I am the expert in my field.

Anyone Can Write A Book

Now if you are thinking you can’t write a book or it is just too much work then you should think again. Let me tell you if I can write a book then anyone can write a book. If you can read this blog post or have a conversation then you can write a book.

There are many simple ways to write a book and start attracting the higher paying clients.  The very first book my coauthor and I wrote we didn’t write. Yeah that’s right we hired a ghost writer. There are other simple methods as well such as interviewing other experts in your field and having it transcribed into a book or having other contributors to help you write.

Write Your Book Once But Get Paid For Life

There really are a number of easy ways for you to be a published author. Here’s the best part. You do the work once by writing and publishing your book but it keeps paying for years to come by positioning you as the expert and attracting more and better paying clients.

Don’t let this simple fool proof system slip through your fingers! Act on it today. If your still stuck on How To Write A Book>>> We Can Help!

Have you ever wanted to work less hours or maybe even part time but just couldn’t make it financially on part time wages? Well I’ve got a secret how anyone who has authored a book can make full time wages for part time work.

The secret is Continuing Education which is available at many post secondary schools and colleges in most cities and towns throughout North America or for that matter in most cities world wide.

Take the information from your book and make it into a 3 hour course and teach it at the local continuing education schools in your city. The continuing education schools are always looking for new instructors and courses and your book and course could be just what they are looking for.

Many of the schools will pay you 40 or 50 % subcontracting wages and this can work out very financially rewarding for 3 hours work. I have had as many as 35 students per class at $59.00 per student which works out to $1,032.50 for 3 hours work.

But wait it gets even better. You can potentially sell as many as 20 books to your class adding another few hundred dollars. Some may ask for further consulting or coaching. Are you getting the idea yet how profitable a 3 hour class can be for you?

Between all the different backend services and products available to your students you could very well have a $1,000.00 to even a $10,000.00 night. Not bad for a part time job.

Your students will love you because you are the expert! You will even start getting referrals which are another valuable source for your income.

I want to tell you one secret about why most authors are broke and then another secret on how you as an author can be rich

Secret # 1 Poor authors think you make money from Royalties by selling your books in book stores.

Well the sad truth on this one is that you have to sell a lot of books to make any money with a $1.00 or $2.00 royalty per book. Poor authors also don’t realize that book stores are a lousy place to sell books.

Secret # 2 Rich authors know how to use their book as a customer generating magnet so they can sell their other products that can have profit margins of 60, 80 or even higher percentages. Rich authors know the profit from one coaching client can be higher than selling 5000 books in some cases.

I am amazed more and more each week how profitable writing, publishing and selling your information can be. Of course not all topics are created equal but if you pick a topic that can truly help your customer you will most certainly do extremely well.

Wasn’t it Zig Ziglar who said if you help enough people get what they want you will get what you want?

I recently taught a class of eager students wanting to write their books. One girl worked as a cocktail waitress and was able to on average make over $500.00 per night in tips.

Most of her coworkers usually made about $100.00 per night in tips. Of course she quickly saw the value in writing a book that showed waiters and waitresses how to increase their income by as much as 5 times.

During the class she attended she realized that by writing a book and positioning herself as the expert her information would be of great value to not only the waiters and waitresses but also the business owners that employed them.

Think about it! You can only get more tips by giving better service and I think every business owner that employs waiters and waitresses would want better service for their customers.

So how is my student going to make a ton of money? In addition to selling her books to attract more customers she can sell high profit information products such as DVD’s, home study programs, coaching, workshops or seminars showing waiters, waitresses and business owners how to dramatically increase their net profits.

I know being both a business owner and author I am always on the look out for ways to increase my profits.

In most cases your information products can bring in 60 to 80 % or even higher profits. There are not too many businesses that make that kind of profit especially when you consider the low cost to get into the information marketing business.

Overwhelm can be paralyzing especially if you are writing a book. But you don’t have to let it stop you. I want to talk to you about a straight line to success that for many of us is achieved through a good mentor or mastermind group.

I still sometimes even to this day find myself in overwhelm mode when I think of all that must be done to keep my publishing and information marketing business moving forward. The feeling of overwhelm doesn’t last very long anymore because I realize that by just focusing on the task at hand along with a little faith will always get me to where I want to go.

As an author you don’t have to know about all the different steps to get your book written, published and marketed, you only have to get started. The universe always has a way of bringing to you what you will need next if you will only get started in the direction toward your goals.

You can’t see the next valley until you have climbed to the top of the first mountain. Once you conquer that first mountain rest assured the view will probably be greater than even imagined but you have to take that first step.

Even today I don’t worry too much about all the things I must learn and prepare for but I do know that I will have the right information and resources come to me when I get to the next step. Although I can most of the times get myself moving consistently along the track I still depend on both a good mentor as well as a mastermind group I meet with weekly.

My mentor and mastermind group have an uncanny way of being able to stand back from my situation and see it for what it really is, and more importantly keep me moving forward. I couldn’t or wouldn’t do it without them and I think many a successful entrepreneur or author would say the same thing.

Don’t let overwhelm defeat you but instead use it as your special sign to get a good mentor or become part of a mastermind group.
 

I want to talk about how you must not confuse motion with action because one will keep you broke and the other will make you rich.

One of the biggest challenges I have is to keep my clients or students moving in the directions of their dreams. It is always nice when they email me or phone me to let me know they have finished their books and are very excited about the future.

It is a great feeling to know that I have helped in some way. But not all that start their books finish their books and I am constantly trying to increase the percentage of successful authors that take my courses.

One of the things I tell all my students is to check to make sure what they’re doing is not just motion but is actually action.

Motion is usually anything that you do from day to day. For example: If you make coffee every morning before you start to write that is motion. The motion of making coffee. If you turn on your computer and check you email that is usually a motion as well. Organizing your desk and on and on it goes until at the end of the day you have still not taken any action because you are too busy being in motion.
 
So what is action?

Action is a task that you do each day that moves you closer to your goal. In this case we are talking about writing, publishing and marketing your book.

So action would be finding a company to print your book. Then maybe after that it would be to contact a webmaster to make your website. Do you see the difference? Action puts another brick into your overall book business and gets you closer to your goal each day.

Motion is doing things that you do day after day that don’t bring you any closer to your goal. If you don’t take action you will never reach your goal as a successful published author. If you do the same things everyday and expect different results is that not the definition of insanity?

Take action and put at least one more new brick into your business each day and you will be amazed at how fast your life will change.

So many people lead lives of quiet desperation needlessly. If they only knew how very close they are to a miraculous life they would probably take more inspired action.

I remember many years ago when a business associate commented to me after I was telling him the great business idea I had discovered. His response to me was “I have been telling you that for a long time”. I don’t know why but a switch went on in my brain that particular day saying he had in fact been telling me about that very business idea for many years.

Why had I heard him that day but had obviously not heard him the many times before? It is because we can only see what we know and I finally knew what he had been talking to me about for all those years.

You see the universe or higher power which ever you prefer to call it is always supporting us for our higher purpose if we would just be open to it. The universe sends us messages many ways. It may be a friend, business associate, event, book or an article just like this one. We’re getting our lives queued constantly if we would just open up to the new and let go of the old.

I teach a course, How To Write & Publish a Book In 40 Days, many times per year in the Vancouver BC area. It is obvious to me that everyone in the classes I am teaching has been given a nudge by the universe to write a book or else they wouldn’t be there.

That being said why do many of the students get all pumped up at the class but then run out of gas on their book project a short time later? It is because they can’t see themselves as published authors yet. This is a tragedy because finishing their books would make a miraculous difference in their lives.

I truly believe we are put here on this earth to help each other and writing your book is a great way to help many people and in fact in most cases it is our obligation to do so.

I know my life purpose is to help as many people as possible to expand their lives through the process of writing their book. Many of my students do finish their books within a few months of the course and I am grateful for that.

Others it may be years later when someone says to them after they are beaming at the miraculous life changes that have come to them after writing their books. I said to you years ago that you should write a book.

Hear me now this very day that you can write and publish your own book and you will leave your life of mediocrity for a life of change and miracles. Can you hear me?

Making money from royalties for most authors is not a very financially rewarding career.
If you don’t start to make money with your book it can get pretty lonely. This is where too many authors go wrong.

Don’t let that last statement depress you because your chance of making money with your book if you package and sell the information from your book in different ways brings up your odds of financial success exponentially. If you break your book into CD’s Seminars, DVD’s Consulting and a number of other ways that many of us like to consume information then you can turn a not so profitable book into a cash generating machine.

I always take a poll in the classes that I teach to see how many read books. Obviously in my classes most are book readers. Then I ask how many buy Audio CD’s? Still quit a number put up their hands. Next it is seminars and a number of hands go up as well. Then of course I ask how many take classes and everyone has to put up their hand for that.

I then use the example that we have 25 people in this class who all paid $59.00 for a 3 hour class. This quickly calculates out to $1,475.00 for 3 hours work which doesn’t even count other moneys that may come from coaching, consulting and other information I could sell the students.

I remind them at this point that this is mostly the information in my book sold to them in different ways of consumption. It would take quit a few books at even a $2.00 per book royalty to bring in the same amount of money from the class and other back end products I may sell.

They quickly see what I am talking about. My students are always a good example of how insatiable we can be for getting more and more good information. Many of them, myself included spend thousands of dollars per year and will continue doing so.

Even after you give your readers or clients every bit of information you have they will still want more and that is why you will always be in demand. As Martha Stewart says “It’s a beautiful thing”

One of the best things I like about coaching my students is how pumped up I get teaching the exciting opportunities we can all have by writing and publishing our own books.

Why do I get so pumped? Because every time I teach a call like the one we had this past Tuesday on continuity programs I get more excited hearing myself talk about all the great  opportunities we all have with our books.

Now I know many of you reading this article are no where near ready to retire yet and in fact one of the reasons I wrote my book with my coauthor Jeff McCallum is the fact that I never want to retire. So why the retirement talk?

Because in my last coaching call I gave many examples of how you can monetize your books information into having your customers paying you a monthly fee without having to do monthly work. So if you are getting money monthly for work you have done in the past isn’t that just like having a retirement income? You bet it is.

One student saw how easy it would be to get 100 people from her list to pay a monthly fee of $47.00 per month by setting up three, one hour support group tele calls for the information she has written about in her soon to be released book. Do the math! That’s $4,700.00 per month for three hours work.

What if she decides to set up four groups like this and maybe one is a little more expensive at $97.00 per month? Three groups bringing in $4,700.00 per month and the last one bringing in $9,700.00 per month makes a total of $23,800.00 per month and she would still only be working by telephone a total of 4 hours per week.

We talked about many of the possible ways of  having your customers opt in to a monthly continuity plan all relating to the information in your book including:

Newsletters
Membership sites
Coaching programs
Consulting
Certifications sites
Interview website

Actually when we started brainstorming the issue they realized it was endless and could be done with pretty well any niche or topic.

Does it take a little bit of set up work? Yes but with the right help even that is not a big issue. There is no better return on investment in anything else on this planet as writing & publishing your own book and that continues to make me jump out of bed each and every morning.
 

I know you are reading this blog title and thinking about most of the authors you know of are starving and I am way off base with this one.

In my second life I am in the fire and flood restoration business which is considered to be  part of the construction industry. Our industry in North America has an average net profit of 4.5%. To me that is a tragedy and even borders on pathetic and is probably not worth waking up for each morning.

Luckily my companies are not in the 4.5% profit margin group. In fact I learned a long time ago how to run a profitable fire and flood restoration business. I educated myself and we run net profits anywhere from 30 to 50 % each month. Now that is worth waking up for.

Why am I telling you all this? Because now that I am also an author and sell my information in a variety of different formats such as books, CD’s, DVD’s, Seminars, coaching and a number of other ways I am still in awe of how truly profitable being an author and information marketer is. In fact if you market your information properly you can very often make 90% and more net profit margins.

I am grateful and amazed every day about what an exciting opportunity it is to be an author and information marketer in today’s business world. If you are in this exciting business it is only going to get better over the next several decades.

I get more jazzed and excited each day when a customer buys a DVD set that I made once and now sell over and over again for profit margins that are not made by any other industry on earth. How cool is that?

Your wealth or money can come and go but if you have valuable information to sell you will inevitably be rich in very short order. It is specialized knowledge and information that is and will be the most valuable asset to have for a long time to come.
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Whether you are an employee, business owner or want to make your book your main business being and author and information marketer is the best gig on earth. Don’t wait make it happen now!
 

When you consider the cost of advertising and how many competitors you’re competing against in any niche you soon realize that writing your own book and positioning yourself as the expert is an absolute no brainer. It is the best way to totally set you apart from the competition and stand out in an ever increasingly noisy advertising market.

Want instant credibility, celebrity and expert status? Write a book and you will never have to cold call or waste your hard earned money on fruitless ads again. Our society in North America gives published authors a certain prestige not enjoyed by others. Use this prestige to explode your income and make your life easier.

People buy from people they know and trust and there is no quicker way of building trust and being the known go to expert as writing a book. Your book works for you 24 hours per day, 7 days per week 365 days per year building your good name all on autopilot.

You do the work once and the book keeps working for you day in and day out. Never taking time off for illness and never asking for more money like all the advertising sales people.

Is it hard to write a book? If you can have a conversation you can write a book. From do it yourself, to ghost writers to many of the outsourcing that is available to us all today there is no reason why anyone can’t write and publish a book and fast.

You never know what is on the other side of that door until you just go through it. Writing a book is a go through door that will change your life forever.